Changing The Face & Pace of Media
Bringing Diverse Perspectives & Integrated Ad Experiences to Entertainment
IGP is a media production company that bridges the gap between diverse storytelling and dynamic, integrated ad experiences
Who We Are
It Girls Productions is a black-owned media production company focused on bridging the gap between powerful, diverse storytelling and dynamic, integrated ad experiences. Our aim is to tell stories that highlight black women and people of color’s lives, loves, and triumphs even in the face of adversity.
Our goal is to not only develop content across multiple mediums that entertain and push well rounded representation for people of color but also use these platforms to create new revenue streams through integrated ad experiences.
Think: seamless end-to-end experience between watching your favorite shows on streaming and purchasing the items that catch your eye.
What We Do
What We’re Up To
Take a look at some of the work we have created over the years.
How We Do It
Streaming + Integrated Ad Experiences
Creating engaging, groundbreaking content that captivates people is the first pillar of It Girls Productions but the second is to revolutionize the way ads are disseminated. Our goal is to not only develop content across multiple mediums that entertain and push well rounded representation for people of color but also use these platforms to create new revenue streams through integrated ad experiences.
From the inception of our first production, we will work with brands (whether food, furniture, clothing, technology, or cosmetics) and seamlessly work the correct products into our set design, story, and wardrobe departments. Our solution is to create software that runs on top of the streaming platforms and interacts with the content. Since streaming platforms already have access to their subscribers' payment information, this overlaid software would display all products placed in any given scene and allow consumers to purchase and check out without ever leaving the app.
After being featured on a popular unscripted television show, Brianna created her own reunion special to catch the audience up on her latest pursuits. Watch as she reveals answers to burning questions and debuts upcoming projects!
After starring on a popular unscripted television show, Brianna created her own reunion special to catch the audience up on her latest pursuits. Watch as she reveals answers to burning questions and debuts upcoming projects! This Tell All was executive produced, directed, and edited by Brianna Thorbourne.
For this event, Brianna Kay also created an Athleisure line to raise money for America Needs You, a non-profit organization based in NYC which serves low-income, first-generation college students by providing transformative mentorship and intensive career development. Brianna Kay chose this organization for her birthday fundraiser due to her upbringing, where she saw her mother impact the lives of her students as a college professor of Business & Human Resources Management at Rutgers University in New Jersey.
Photographer: Celebrity Photographer, Danny Bullocks (@dabbleinfocus)
DJ: Josh Rondau (@djjoshmix)
Caviar Provider: Number One Caviar (@n1caviar)
Non-Profit Organization: America Needs You (@AmericaNeedsYou)
Event Planners/Set Design: Monica & Allyson, ArchEvents (@archevents)
Event Sponsor: Bourne Beauty (@BourneBeautyCo), Founded by Brianna Thorbourne